12 Digital Marketing Ideas to Increase Bangkok Businesses
With all the trials and tribulations businesses around the world have recently faced, it’s never been more important to have a digital marketing strategy or to be found online. Having visibility online can literally make or break a business, especially if you’re in a competitive niche. If you’re a realtor and want to sell some houses on the market or a new restaurant with an incredible menu, it’s hard to accomplish your business goals if nobody knows about you.
Although Thailand has always been at the forefront of top tourist destination lists, it’ starting to lose a lot of business to neighboring countries like Vietnam. Based on my experience in Thailand, most small business owners still aren’t using even some of the most obvious and basic digital marketing practices.
For example, I provided a free consultation to a luxury villa in Phuket who was interested in promoting their resort to increase reservations and also to market as a wedding venue. One of the first things I asked them, considering that they’re in the hospitality industry, was what CRM they use so we could export their contacts and implement an email marketing campaign to retarget old customers and encourage them to come back.
They said, “What’s a CRM?” Now my point is not about needing a fancy “Customer Relations Management” (CRM) tool, but having access to emails of past and potential customers. It turns out this business was very disorganized in other ways as well which could clearly be optimized to improve performance but I digress. They did end up running an effective video marketing campaign on social media which produced leads directly to their Facebook chat.
The point of this post is to share my 12 digital marketing ideas to increase help you increase your business with some basic marketing tactics. The beauty of leveraging the power of online advertising will allow you to effectively target specific groups of people using different methods and services which I will explain below.
12 Digital Marketing Services to Build Your Business
As a contemporary business owner, it’s important to understand the dynamics of marketing online, what services are available, what are they used for, and which ones will be most effective to achieve your desired results. This is why we’ve compiled a detailed list of our digital marketing services which can be used virtually anywhere. It’s important that potential clients have the information and resources available to understand what direction they should go to build their business online and what services would best accommodate reaching your expectations.
If you sell physical products then you might want to consider Google Search Ads with Search Engine Marketing where they can present your products in results to potential customers who either visited your site or similar product sites. You would likely also greatly benefit from effective social media marketing as well.
If you’re like me, then you’ve definitely seen ads popping up on your feed from places you visited on shopping sites like Lazada or in your Google search results. Chances are you’re so used to these forms of ads that you may not even notice. But since they’re customized to your search or other preferences it becomes highly effective at increasing your conversions.
So if you are selling products and aren’t at least doing these two forms of digital marketing, then you might want to keep reading.
Regardless of your industry and niche, keeping brand awareness up is vital to establishing any business online. There are several ways to accomplish a myriad of marketing goals and with the right team and tools, you might be surprised at what we can accomplish together. Grow your business with our digital marketing services in Bangkok Thailand, we offer a full suite of internet marketing solutions for small businesses. Contact us today for a free consultation!
Here’s s a list of various digital marketing services and ideas we recommend to help you meet your business goals.
Table of Contents:
- 1) Search Engine Optimization (SEO)
- 2) Search Engine Marketing (SEM)
- 3) Website Design Services
- 4) Integrated Online Marketing Services
- 5) Social Media Marketing Campaigns
- 6) Email Marketing Campaigns
- 7) Onsite & Offsite Marketing
- 8) Social Media Management
- 9) Re-targeting Marketing
- 10) Content Generation or Optimization
- 11) Link Building Services
- 12) Chat Automation
Search Engine Optimization (SEO)
I can’t emphasize enough how important investing in your SEO is! For those of us who may be new to the digital marketing landscape and terminology, this term stands for Search Engine Optimization and it involves making changes to your website design and content so that your site is more attractive to search engines like Google and Bing. SEO is a process that businesses or organizations go through to help make sure their site ranks high in the search engines for relevant keywords and phrases they’re interested in.
Now that we have that out of the way, let’s talk about some numbers to give you a frame of reference for how valuable being ranked on page 1 really is. According to recent studies, the top 3 search results get 75% of all organic search traffic, with 33% going to the number 1 search result. Being on the first page of Google means you have a chance to be seen by 95% of people searching for any given topic, product or service online!
That’s a heck of a lot better than standing outside of your shop and offering “massage” to everyone that walks by if there is anyone even walking by anymore! That’s another important part about digital marketing and search engine optimization, is that 67% of people shop or search online before going to make a purchase decision.
So chances are, that most of the people out walking on the street have already researched their destination for a product or service. The question I want to ask you is, are you a result they’re finding online? Search Engine Optimization involves making changes to hundreds of things on your website to optimize it for the terms you want and to also present it to search engines in the best possibles way to get you ranked.
This includes things like site loading speed, image optimizations, minimizing CSS and JS requests, content length, and a whole myriad of other things. Now, you can theoretically do these things on your own if you have the time and ability to learn about technical terminology and web coding. We understand that this can be incredibly complicated, especially if you don’t even have a website yet!
So instead of wasting countless hours trying to learn something, you can have professionals at lmndevelopment take care of the complicated stuff so you can focus on running your business and helping your customers.
Through careful keyword research & white-hat optimization tactics, we can help improve your organic rankings in major search engines. This is a digital marketing strategy used to increase the visibility of a website in search engine results pages aka SERPs. With 75% of all clicks going to the top 3 results, you can see why SEO is so valuable for many businesses to invest in their online search engine results. Ranking highly on search engines can be a long process but can results in long term free leads, clicks, and traffic once you get established.
A perfect example of successful SEO implementation can be seen on my girlfriends’ website krujanieyoga.com which now dominates the top 3 search results in both organic and map pack results for basically anything related to private yoga lessons in Bangkok.
This is the result of dedicated and effective search engine optimization services, working to improve the content, speed, and SEO so she now regularly gets new client leads calling and messaging her every week for free! Once you’ve established yourself in your niche as an authority in your area in search results, it can have both immediate and longterm positive results for any business.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses competing for the same customer views, it’s never been more important to advertise online, and search engine marketing is one of the most effective way to promote your products and grow your business.
SEM is a powerful digital marketing option that mainly utilizes Pay-Per-Click (PPC) or Cost-Per-Click (CPC) ads which are placed on search engines. These ads will display your results on the top of google in the paid ads section or other partner network placements for your product or service keywords.
This is one of the most immediate ways to get results from search engines, especially if you don’t have any search engine rankings for your business but still want to be displayed when someone is searching for your products or services. These ads typically display at the top of the search engine results pages as well as on the top of map pack results.
Although you can run your own Google Adwords campaigns, it is a rather complicated process to properly set up effective ads, not to mention, properly linking them to all your products. As an experienced PPC advertiser, we bid on keywords that users of services such as Google and Bing might enter when looking for your specific products or services, which gives you the opportunity for your ads to appear alongside similar results for the prospective customers search queries.
75% of users say paid search ads make it easier to find information (Source)
These ads come in a variety of formats, some are only small text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements. Both of these results will be displayed to specific customers that meet your search criteria and provide them important information at-a-glance, such as price and reviews.
The greatest advantage of search engine marketing is that it puts your ads in front of highly motivated customers who are quite literally looking for your product or service at the precise moment they’re ready to make a purchasing decision. No other form of advertising can do this more effectively, which is why search engine marketing is so effective and such an amazingly powerful digital marketing tool to grow your business.
Website Design Services
Before we go any further, if you don’t have a website then you need to get one! If you want to be found online and also increase your business credibility then having a website is a must. If you don’t have a website then the only search results you may come upon will be for other sites outside of your control like various review sites etc. If you really want to establish or improve your brand identity and marketability then you need to consider getting a website for your business.
It will also allow you to create a social network using other online platforms to better market your services or products. Although there are still ways to run effective digital marketing campaigns without a website, having one makes it a lot easier in most cases.
When you don’t have a website then you’ll need to figure out some other alternative destination for your ads to send people to buy or book services from you. Not only that, but this will also limit your advertising options with services like Google Ads, etc.
Now, if you have a website but it’s not mobile-friendly then you could also be costing yourself a lot of sales from converting customers. This means if your website is outdated or suffers from significant design flaws then research has proven you will lose customers. Basically, if visitors can’t find information easily on your site, then they won’t stick around.
89% of consumers will shop with a competitor after a poor user experience
You can overcome many of these obstacles by investing in a modern responsive website that will look good on both computers and handheld devices such as phones or tablets. Responsive web design is a technique that identifies the client device type and then dynamically adjusts the layout of your site according to the size of the screen on which it needs to be displayed. This way your content looks amazing on both laptops and smartphones so people can easily navigate your site and encourage making a purchasing decision with you.
According to Google, 74% of users are more likely to return to a mobile-friendly website while 89% of Consumer Purchases begin with an online search. If you’re planning to spend money on advertising, you may want to consider improving your online store and buying process to increase conversions and cut down on bounce rates. Having good web design is an important part of a well thought out and executed digital marketing strategy.
Social Media Marketing Campaigns
If you already have the above digital marketing ideas dialed in then you may want to consider social media marketing. Sure, you know Facebook and Instagram but depending on your business and target audience, there’s a multitude of ways to reach them using social media. Social media has become a very powerful digital marketing tool that has transformed our lives from where we get our news to the way we interact with each other.
It also allows us to transcend location barriers and reach people from all over the world who can be easily identified based on their preferences and online data. Not only that but they also offer countless possibilities to share user-generated content, like photos and videos which can all be ad content.
But the question is, is it worth investing in social media for your business? The answer depends on your customers, but in no way should social media marketing be ignored.
Here’s a breakdown of active social media users by generation, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers. Regardless of your industry or target customer, it’s hard to ignore the importance and effectiveness of being able to easily reach audiences like that.
A social media marketing campaign is coordinated marketing utilizing one or more social media platforms to reinforce or assist with your business goals. Effective Social Media Marketing requires understanding the different audiences and intentions of their users. For example, if you want to reach professionals then you will likely have better results on Linked compared to tik tok or Tumblr.
Social media marketing online is by far one of the best ways to get your message to the masses, build an audience, and increase brand awareness. Social media also makes it easier to target consumers based on their online interests such as competitors they like or follow, what activities they’re interested in, where they live, and the types of ads they click on.
Email Marketing Campaigns
When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money. But when it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing.
It should come as no surprise that with the indisputable benefits and widespread popularity of email marketing, the return on investment can be massive. A well-thought-out email marketing strategy will definitely make you money, especially if you’ve already done business with the recipient and identified their preferences or needs.
For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). There’s a tonne of email marketing benefits, but this one tops the charts for keeping your business steady and going.
An email marketing campaign is usually comprised of a series of emails a business uses to communicate with current and potentials customers, typically in tandem with a lead generation marketing campaign. After marketing efforts have identified interested individuals who sign up or provide their email for something, the email campaigns will then follow up in a sequence to persuade customers to engage with the company or inform them of making a purchasing decision.
So as I mentioned in the beginning of this article, it would have been incredibly easy to reach out to the resorts email list to send out effective and high converting emails to their past customer list, if they had one…
Onsite and Offsite Marketing
Onsite marketing online refers to using a call to action tactics such as pop-ups and pullout tabs on your web pages to collect email addresses and allow you to directly reach back out to that person in the future or enroll them in an automated email campaign. This is an important aspect that would be included in any new website design we create or would recommend you set up on your own.
Offsite marketing tactics include having someone actively engaging with people in forums and social media, directly promoting your services or products to potentially interested individuals. For example Thai visa services in travel or ex-pat groups on Facebook.
Social Media Management
Social Media Management services free up time for business owners to do more important things like running their business. This service creates or curates content and schedules it out monthly on your social media accounts to keep engagement and interest up while engaging with your audience and analyzing results. Common platforms for social media management services include Facebook, Instagram, Linkedin, Twitter, and more.
Even though organic posts don’t get as much feed display time as they used to, it’s important to keep posting even at the least for keeping up appearances that you’re still in business and operating.
One of the digital marketing services I would recommend for someone just starting out or operating on a small budget is Hootsuite, which offers a free service that you can connect to up to 3 accounts and do 30 posts a month!
Re-Targeting Marketing
Retargeting or remarketing campaigns are a powerful wat to re-engage with customs who may have previously interacted with your brand or ads online. When you visit a website and look at their products and then see ads on other websites or platforms for the same products, that is what a retargeting campaign does. These campaigns can take some time at first to build up the requisite audience needed to then re-target who has visited in the past and meet re-targeting criteria.
This is a highly effective form of advertising and serves to provide customized ads from products the user recently viewed. According to Clutch.co, 59% of people prefer online for purchase recommendations, and 75% of users say paid search ads make it easier to find information.
Content Optimization or Optimization
Content Optimization or Optimization is a process where the content on your website is created and optimized to be more appealing and useful to visitors. It can include such processes as improving the usability or the user experience to more technical matters like content and performance optimizations for search engine ranking placements or (SERP).
Content is king and still one of the most important ranking criteria for Google as they aim to put the most pertinent and informative information on the top of search results to provide the most relevant results possible. According to recent research, the average word length found in the average top 5 Google search results was 1800 words.
So you can see how important it is to optimize and contribute valuable content online both for consumers and search engines to consider you as an authority on your product or services. If you aren’t already blogging having getting content created for you, I would highly recommend getting on that content creation train. The optimal recommended length of a blog post on any given topic is between 1000-2000 words.
You can not only expect better search placements but well written and informative posts which also provide value receive more shares on social media as well.
Link Building Services
Link building is an important process of getting other sites to link back to your website and is an important strategy used in search engine optimization because the number and quality of links serve as indicators to Google for the quality and relevance of your website for particular search results. Link building is important because it shows that many other businesses and listings in your area or industry effectively “recommend” or reference your website.
This sends trust signals indicating that you are a relevant source of information on a given topic and area. This can be a long process and many high ranking link sources are a paid service but can also include guest posting on blogs as well.
Automated Chat Services
The best way to use this is in conjunction with social media ads like on Facebook.
Chat automation services are the process of streamlining manual, tedious, and time-consuming tasks in the sales process utilizing custom chatbots that can typically answer and respond to a large proportion of consumer questions and even walking them through a sales funnel to the point of purchase. We effectively use these with social media marketing online campaigns with a variety of uses ranging from lead generation, bookings, and sales.
Chances are, you’ve already experienced an automated chat sequence whether you know it or not as it’s becoming more commonplace on our way to developing fully functional AI responders. Creating a custom chat funnel can easily answer important purchasing questions and help consumers make important purchasing decisions, making sales for even after hours while you’re sleeping.
Integrated Marketing Services
Effective integrated digital marketing will arrange and leverage all the marketing channels above to work together and promote the same strategic campaign. This form of marketing is typically for promoting a brand/enterprise and attempts to combine all aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media to reach an overarching goal.
Digital Marketing Services in Bangkok
Lmndevelopment is a full-service digital marketing agency comprised of a team of professional IT freelancers from around the world. We collectively offer end-to-end Online Marketing services including search engine optimization, digital marketing, web developers, social media marketing specialists, PPC marketing experts, and more.
Please don’t hesitate to contact us today for a free consultation to see what our Bangkok marketing online services can do for your business. Thai translation can be arranged if necessary.
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