Why is social media marketing important for my business? Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around establishing a social media presence on major platforms like Facebook Instagram, Pinterest, Linkedin, Twitter, TikTok, and more!
With Social Media Marketing you can reach literally millions of people in your area or all over the world! Social media is an effective way to build relationships with leads and customers that lead to greater satisfaction and loyalty over time. Engaging with your customers and leads on social media helps you build stronger customer relationships.
Reach The Right People for Your Products and Services
Leveraging Social Media Marketing can turn millions of Facebook and Instagram users into customers with highly customized paid social marketing campaigns. Using Facebook and Instagram’s advanced targeting technology, our paid social team helps you reach new audiences and re-engage customers who’ve already visited your site.
These aren’t the only platforms we use for our SMM services but they are currently the most prominent and effective regardless of your industry. Social media’s impact on sales has less to do with “keeping your social media channels updated with posts”. Instead, social media marketing is more likely to increase sales when you create really engaging content and effectively target the “right” audience for your business.
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Be Seen By Customers in Your Area
Targeted marketing finds people interested in your business
Your Social Media Marketing Team
Working with a dedicated Account Manager means you have direct access to a Facebook and Instagram marketing expert. With our experience in paid social management for a diverse portfolio of verticals, we have the expertise to make your goals a reality.
Paid Social Ad Experts
Your dedicated social advertising specialist will collaborate with your Account Manager to continuously optimize your campaigns. We will analyze account performance based on key performance indicators and make calculated adjustments to your social marketing ads to deliver successful campaigns.
Reel in your audience with impeccably-crafted ad copy. As part of our paid social marketing services, we deliver targeted messaging that aligns seamlessly with your brand voice to captivate your audience and drive action.
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Our team of talented graphic designers is here to make your ads shine. With stunning graphics, videos, GIFs, and more, we will make sure your ads stay ahead of the curve and stand out to your audience.
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We Have All Your SMM Needs Covered
Own Your Facebook Account
Unlike other paid social management companies, Logical Position does not withhold access to your Facebook ad account. You own 100% of your account, 100% of the time. That way, you can log in to view stats and analyze performance for yourself, anytime you want.
Always know how your campaigns are performing through scheduled calls with your Paid Social Account Manager, emailed Performance Reports, and our Client Reporting Dashboard. The Dashboard is our real-time reporting system built to give you direct access to all your performance data in one easy-to-navigate place.
Product Catalogue Configuration
An accurately configured product feed is crucial for Ecommerce businesses. That’s why, for any paid social client, we offer product feed setup.
Effective social media marketing requires measuring the performance of your paid social ad campaigns by tracking all clicks, views, and conversions they lead to. To track activity across your ads and website, we’ll get you set up with Google Analytics, the Facebook Pixel, and Facebook’s Business Manager. We’ve also partnered with the leading call analytics platform, CallRail, to accurately attribute phone calls to the ads that led to them.
Advanced Audience Targeting
Facebook’s superior targeting capabilities enable our paid social team at lmndevelopment to zero in on the people most likely to buy from your business. Social Media Marketing ads are strategically placed using audience selection tools, targeting specific demographics, locations, interests, and more. By using a full-funnel marketing approach, our prospecting campaigns drive high-qualified traffic to your site. We then use mid-funnel campaigns to re-engage with the warm audience with additional information. Finally, we use remarketing ads to seal with the deal with potential buyers.
Custom Ad Campaigns
Our paid Social Media Marketing team of analysts, copywriters, and graphic designers work collaboratively to create custom ads for every step of your buyer’s journey. We’ll always report on the success of your ads and offer recommendations based on their performance. We bring your brand to life through our select packages that include ads to drive new traffic and ads to re-engage potential customers through our creative suites and expertly crafted ad copy.