Why is Content Marketing Important?
Is Content Marketing Effective?
What’s Your Content Creation Strategy?
Great website content informs, entertains and inspires. It builds online presence by cultivating credibility and trust while empathizing with your target audience.
lmndevelopment creates relevant content that starts conversations with prospects. We nurture those discussions into relationships and, eventually, sales, by sharing great stories about your business told through the right type of content, delivered at the right time on the right channels.
We launch brands through innovative content creation marketing, from conception to creation to conversion. With analytics tracking and campaign measurement, we combine the creative power of in-house writers, designers and videographers with the search data of your highest-value prospects.The results are greater search presence, stronger brand awareness and proven ROI.
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Quality Content Drives Traffic to Your Business
Provide value based solutions with your products or services
Integrated Content Campaigns
Quality content creation only gets you so far. You need fully integrated campaigns that include a diverse mix of asset types. Our teams work laterally across departments for content creation from start to finish, ensuring it adheres to brand guidelines, provides value to your audience and serves a distinct purpose within the larger strategy. From search engine optimization to social media marketing, every digital marketing function at Brafton is carefully synchronized to enhance the content creation strategy.
Our marketing team consists of content writers and graphic designers, but also social media managers, digital marketing consultants, technical SEO experts and strategists who oversee and manage the larger content strategy.We focus on being precise, targeted and cohesive – we don’t rely on outsourced freelance networks or makeshift creative teams. We’re here to bring your content to the masses.
Advantages of A Content Creation Marketing Strategy
Brand Recognition
One of the most notable functions of marketing is the content creation and promotion of corporate brands, according to Honeywell International, which participated in a $14 billion merger with Allied Signal in 1999. This resulted in capabilities that now incorporate business offerings in several new areas including aerospace, electronics, home and building control, specialty chemicals, consumer products and transportation industries.
The success of the merger and subsequent success of the company was due largely to brand recognition. To stay competitive, companies have to reach out to as many consumers as possible through as many channels as possible. Consumers have to know who to buy from.
A brand is instantly recognizable through a variety of factors, which may include a slogan, name, symbol or reputation, as was the case in Honeywell International, Inc.
New Product Ideas
In today’s technologically advanced global market, consumers shop until they find products that are innovative. Marketing provides the advantage of showing customers the latest and greatest a business has to offer.
Companies that have taken advantage of marketing in big ways include companies such as Apple, which is always showing off the latest and greatest new technological electronic or computer gadget to come to market.
This can result in a big boon in sales. Customers are going to buy innovative products. Marketers have to work diligently on content creation to offer products that consumers want and then advertise them.
Increased Sales
Marketing brings increased sales when managed correctly. This typically comes in the way of high rates of customer traffic. This may come from Internet traffic generated by various content creation means, including from email campaigns, traffic that comes from business blogs, social media forums, product launches online or from marketing efforts offline.
These may include retailers that work to promote services that feature selected products during certain seasons. Coupons or other special discount offers are another way that marketers offer advantages to organizations by increasing sales and the bottom line by improving consumer interest in products.
Cost Savings
As sales peak and brand awareness increases, marketing efforts result in cost savings as marketing expenses begin to decline. An in-house content creation marketing team is always less expensive than hiring a marketing or advertising agency to handle marketing and promotional activities.
Marketing agencies may offer certain perks and advantages, but with time these efforts can become expensive. Fortunately, even external marketing agencies can be cost-effective if managed effectively. If this is an organization’s only option, packaged plans may help reduce the cost associated with ad campaigns.
Boost Your Business Online
Search Engine Optimized Blogging
lmndevelopment’s content creation process is simple but powerful: Write for your target audience, optimize for search. Our content writers steep themselves in your industry and collaborate with subject-matter experts to showcase original thought leadership. Inbound marketing is about starting conversations with the right people, at the right time.
Equipped with real-time data from leading content creation marketing tools we understand your audience, the content they want to read, and the problems they hope you can solve. Leveraging SEO expertise across a number of industry-specific writing teams, our content creation writing services put quality at the forefront of your content creation strategy.
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